We wear brands
Like brains.
We own clothes
Like it
Rains.
Our wardrobe
Isn’t fashion,
But function.
With the price tag
Of bills
Not dollars,
We’ll spend the rest of our
Lives
Owing
Someone
Something.
The truth is
We aren’t loyal
To a brand,
But the
Check Mark,
Pinstripe,
Apple,
Xs,
Os,
Gossip Girl,
Loud Voice,
Soft Stare,
Hope,
And
Fear
That
We have come to
Know
And
Love.
The question
Is
Are
Brands
Loyal
To
Us
Or
Themselves?
What we consume
Consumes
Us.
What we wear
Wears
Us
Out.
What we find,
We could have
Gone
Without.
What we represent
In the world
Needs to be
A representation
Of who we are,
Not who we keep trying
To
Be.
We call it
A
“Loyalty
Rewards
Program”,
But I didn’t
Get
The
Program
Where it says I can buy
My
Friends
Like
I can buy
9
And
Get
One
Free.
Even a
Buy
One
Get
One
Free
Means you bought
Into a scheme
That supports
Inflating our egos
And inflating
Someone
Who can afford
2-ply toilet paper
And already
Has
Pockets too.
Not
Hot
Pockets.
Deep pockets.
His name is the store owner,
And
He has successfully,
PSA,
Conned
You.
We’re helping humanity
Aren’t we?
We
Happy
Few.
Nothing
Is
Free.
Not even in the land
Of
MTV.
Where
We call freedom
The greatest
Liberty.
But we fear
To
Speak
Ad
Lib
Because the news
Tells us the
Exact words
To
Say.
When we open our mouths
It is because
We were queued by
Bullets
That
Sprayed
On
Lives
That are so
Innocent
That they weren’t even
Going to be taken to trial,
Yet
They are executed
For a crime someone
Else
Committed to them.
We hear on the news
What we could have stopped
At the fuse.
A bomb does not detonate
Without a reason.
Just as people do not
Do
Something
Or
Nothing
For
No
Reason.
The people we lose:
How committed are we to
Them?
Don’t forget,
We’re loyal to a
Brand.
The one where
We say
I’m a
Democrat
Or
Republican
And
I proudly
Wear
Ray-Bans.
But where are the bans?
All I see are
Rubber bands,
Flying through
The
Air
Like
Rockets
From
North
Korea.
Only,
They’re harmless
And
We’re the
Harmed.
Sounds like the
Cat
And the
Mouse
Both lose in the end.
What a story,
Am
I
Right?
But don’t worry.
We’re
Loyal.
To
A
Brand.